During early 90s when technology advancement wasn’t up to mark as it is now, advertisements basically organized through newspaper, TV, radio, magazine, etc. Invention of digital technologies is advantageous for business ecosystem, for example now-a-days it has become quite easy to reach maximum customer with the help of digital channels at low investment. It seems internet technology has changed the way people think, live and pursue their routine life.
Growth of content marketing
Online marketplace is incomplete without content. Algorithm of search engines is usually based on content, there is unique content on every website which is optimizing or used by people. Today, even a small shop owners also want to run business from a website, many of them hire certified digital marketing professionals to promote products or services in local markets. In the course of last one decade, effective techniques have been invented to make more profit. SEO, social media management, keyword research, etc. are profitable strategies mostly used by experienced professionals to help entrepreneurs in online business during initial set up.
As per recent updates, E-shop or E-commerce platform is growing rapidly due to demand of quick services. Busy lifestyle is one of the underlying reasons contribute mostly towards development of digital marketing concepts. Apart from this, smartphone technology has also influence life of common people, for example you tube, blogger, social media, and several other platform offer people to publish their own content. Hence content marketing is preferred to reach customers; additionally it is cost-effective as well as fruitful.
Evaluating the impact of content
It is interesting to analyse how content marketing actually works and how you can track the progress by sitting at your home without any difficulty. We are living in the age of digital technology where consumer wants fast services; in fact they can’t live even a second in absence of internet.
1. Profitability: Digital technologies play crucial role in growth of several small, medium and large scale companies. Interestingly lead generation process associate with social media platform such as Facebook depends largely on content.
2. Lower marketing cost: As compared to physical marketing, the cost of content marketing is low; moreover it is also achieved through free tools. Any individual can start blogging and generate leads.
3. Spending power:Consumer show more interest in online shopping, E-commerce giants such as Amazon and FlipKart influence spending power of young generation. Hence content marketing is lucrative approach to make more profits in business.
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