SEO-based
articles and blogs play significant role in today’s continuously changing
technological world. According to world’s Top company i.e. Google, both SEO and
content work parallel. Effective, unique and enticing content is essential for
online business to attract customers; content must acknowledge target audience
interest and create awareness among them. Content marketing is basically used
to promote products or services in different geographic location. Now-a-days
marketplace is completely different as compared to earlier years, digital
technologies play significant role in business environment. Near about 50 to 60
% people prefer online shopping due to busy lifestyle. Creating high-quality
content is necessary to get engage with audience.
Keywords: SEO (search
engine optimization) content is totally based on customer requirement,
understanding their needs and wants. It is good if content develop on basis of
keywords mostly used by general public to search particular product, specific
industry business ideas, etc. on search engine.
Keyword density: It won’t
work unless keywords placed in right position. Simply, you can’t stuff number
of keyword in limited word count. For example, in a document of 300 words, keyword
density must of 1% to 5% (approx.)
Good content: In order to
create traffic on website, good content is must. In addition how you post
articles or blogs also matters when targeting potential or existing customer. An
effective content must have: emotion, inspiration, audience related matter,
trustworthy information, educational & entertainment.
Info graphics: In a
survey, it is found that most of people like content and image rather than only
content. Info graphic is combination of smart charts, graphs, images,
statistics & other information.
Analytics:
For better results, you should consistently monitor content using Google
analytics. Content optimization is must to rank website on search engines. Once
you have written fresh content, post in right place to target your customers
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